Melanoma Incidences Attributed to UV Exposure

Released on: March 27, 2008, 9:41 am

Press Release Author: Melanoma Research Foundation

Industry: Healthcare

Press Release Summary: The following is a statement in response to recent media
attention on exposure to ultraviolet (UV) rays and its role in the natural
production of vitamin D.

Press Release Body: HILLSBOROUGH, NJ - The following is a statement in response to
recent media attention on exposure to ultraviolet (UV) rays and its role in the
natural production of vitamin D.

While the health benefits of vitamin D are well known, the Melanoma Research
Foundation (MRF) cautions the public about the risks associated with excessive
exposure from UV radiation.

"It's important that we remain vigilant in making safe decisions when it comes to
the sun. Sadly, approximately 65 percent of melanomas - the most serious form of
skin cancer and one of the fastest growing cancers in the U.S. - are attributed to
UV exposure," said Dr. Allan Halpern, Member of the Melanoma Research Foundation
Scientific Advisory Committee and Chief of the Dermatology Service at Memorial
Sloan-Kettering Cancer Center.

The MRF recommends the following:

. Do not burn-avoid intentional tanning and indoor tanning beds. Ultraviolet light
can cause skin cancer and wrinkling. If you want to look like you've been in the
sun, consider using a sunless self-tanning product, but continue to use sunscreen
with it.
. Generously apply sunscreen to all exposed skin using a Sun Protection Factor (SPF)
of at least 15 that provides broad-spectrum protection from both ultraviolet A (UVA)
and ultraviolet B (UVB) rays. Re-apply every two hours, even on cloudy days, and
after swimming or sweating.
. Wear protective clothing, such as a long-sleeved shirt, pants, a wide-brimmed hat
and sunglasses, when possible.
. Seek shade when appropriate, remembering that the sun's rays are the strongest
between 10 a.m. and 4 p.m.
. Use extra caution near water, snow and sand, as they reflect the damaging rays of
the sun, which can increase your chance of sunburn.

Melanoma is a serious condition and can strike people of all ages, races and both
sexes. In fact, with a one in 50 lifetime risk of developing melanoma, this year
more than 62,000 are expected to be diagnosed in the U.S. with the disease,
resulting in an estimated 8,400 deaths.

Those concerned about vitamin D deficiency should not seek the sun as there is
clear, evidence-based data about the harmful effects of UVA and UVB rays. The MRF
recommends individuals speak with their doctor before seeking the sun or indoor
tanning as a solution.

About Melanoma Research Foundation
The Melanoma Research Foundation is the largest private, national organization
devoted to melanoma in the United States. The Foundation is committed to the
support of medical research in finding effective treatments and eventually a cure
for melanoma. The Foundation also educates patients and physicians about
prevention, diagnosis and treatment of melanoma, while acting as an advocate for the
melanoma community to raise awareness of this disease and the need for a cure. The
MRF Web site is the premiere source for melanoma information seekers. More
information is available at www.melanoma.org.

# # #

Web Site: http://www.melanoma.org

Contact Details: Heather Huhman
202-742-5259
heather@jonespa.com

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